Updated: Jul 24
In the realm of marketing, there's a potent tool that's often overlooked despite its proven effectiveness and cost-efficiency. It's called word-of-mouth marketing (WOMM), and it's about time we harness its potential for Brandmosphere, a leading marketing service provider in the UAE.
What is Word-of-Mouth Marketing?
Word-of-mouth marketing is the organic spread of brand awareness and positive sentiment through conversations among consumers. It's when a brand impresses a customer so much that they can't help but share their experience with friends and family. WOMM is one of the most trusted forms of marketing, with 88% of consumers placing more faith in recommendations from peers than any other form of marketing.
The Technicalities of Word-of-Mouth Marketing: 7 Must-Have Strategies
Word-of-mouth marketing (WOMM) is a potent tool that can significantly impact your brand's reputation and growth. Here are seven must-have strategies to effectively leverage WOMM:
1. Encourage Authentic User-Generated Content (UGC)
User-generated content is any form of content, like images, videos, text, and audio, that has been posted by users on online platforms. Encourage your customers to share their experiences with your brand on social media. This could be through reviews, photos, or videos of them using your product or service. You can incentivize this by hosting contests or offering rewards for the best UGC.
2. Share Customer Testimonials and Reviews
Customer testimonials and reviews are a powerful form of WOMM. They provide social proof and build trust with potential customers. Make sure to showcase positive reviews on your website, social media platforms, and other marketing materials. You can also encourage customers to leave reviews by offering incentives or simply asking them after a purchase.
3. Implement Product Ratings on Your Site
Product ratings provide a quick and easy way for customers to express their satisfaction with your products. They also provide valuable feedback for you to improve your offerings. Make sure to display these ratings prominently on your website to build trust with potential customers.
4. Offer Incentives for Sharing
People are more likely to share their experiences with your brand if they receive something in return. This could be a discount on their next purchase, a free gift, or even points in a loyalty program. The key is to offer something that your customers value and is easy for them to share with others.
5. Create a Referral Program
Referral programs are a great way to encourage WOMM. They offer rewards to customers who refer their friends and family to your brand. This not only increases your customer base but also creates a community of loyal customers who are invested in your brand's success.
6. Connect with Influencers and Thought Leaders
Influencers and thought leaders have a significant impact on their followers' purchasing decisions. Partnering with them can help increase your brand's visibility and credibility. This could involve sending them your products for review, collaborating on content, or sponsoring their posts.
7. Offer a Unique, Shareworthy Experience
Finally, one of the most effective ways to generate WOMM is to offer a unique, memorable experience that customers can't get anywhere else. This could be an innovative product, exceptional customer service, or a unique marketing campaign. The key is to create something that stands out and gets people talking.
Remember, the goal of WOMM is to create genuine, positive conversations about your brand. By implementing these strategies, you can encourage your customers to become advocates for your brand, spreading the word about your products or services and driving new customers to your business.
How Can Brandmosphere Leverage WOMM?
1. Create an Epic First Experience
The first step to generating positive word-of-mouth is to provide an exceptional customer experience. This goes beyond just offering a stellar product or service. It involves creating a memorable first impression that overshoots customer expectations. For Brandmosphere, this could mean providing personalized marketing solutions that not only meet but exceed client expectations.
2. Encourage Authentic User-Generated Content (UGC)
UGC is content created and shared by consumers about brands or products. It's candid, relatable, and shows users what a real-life experience with your product or service looks like. Brandmosphere can encourage UGC by creating a unique hashtag for content created by customers and incentivizing content creation with rewards or features on the brand's profile.
3. Share Customer Testimonials/Reviews
Customer testimonials and reviews are a form of social proof that reassures potential customers about the quality and value of your offerings. Brandmosphere can collect and display honest reviews of their services on their website, social media platforms, and other review websites.
4. Connect with Influencers and Thought Leaders
Influencers and thought leaders have a strong following and the power to sway their audience's purchasing decisions. By partnering with relevant influencers in the marketing industry, Brandmosphere can increase brand awareness and credibility.
5. Offer a Unique, Shareworthy Experience
Providing a unique, memorable experience that customers can't get anywhere else is a surefire way to generate positive word-of-mouth. This could involve innovative marketing strategies, exceptional customer service, or unique promotional campaigns.
Dealing with Negative Word of Mouth
Despite the best efforts, negative word-of-mouth can occur. It's crucial to investigate the root cause of the problem and address it promptly. If the complaint was made on a public platform, issue a public response to show that you take customer feedback seriously and are resolving the issue.
Word-of-mouth marketing is a powerful yet relatively inexpensive strategy for growing your business. By focusing on providing an exceptional customer experience, encouraging user-generated content, sharing customer testimonials, connecting with influencers, and offering unique experiences, Brandmosphere can harness the power of WOMM to boost its brand awareness and credibility in the UAE market. Remember, the key to successful WOMM is authenticity and a genuine commitment to customer satisfaction.